Bielo

A one-hour drive into the mountains of Barcelona’s backland, rural La Llacuna seems an unlikely place to discover luxury. This tiny spot – a locality with less than 900 inhabitants - remains the well-kept secret of some of Europe’s grandest fashion houses. La Llacuna made it onto the international fashion map thanks to its only factory: a knitwear atelier run by the Puig Romeu family. Small-town producers of knitted garments since the eighties, the Puig Romeu grew their factory into an innovative global player. The turning point was the family’s unexpected encounter with Japanese craftsmanship. Driven by their passion for Japan’s textiles, the family business evolved into a one-of-a-kind manufacturer by combining Catalan and Japanese knitting traditions. The merging of western and eastern techniques resulted in surprising and 'unheard of' materials.

Josep Puig Romeu, the youngest member of the family, proudly connects his family’s manufacturing heritage with his own delicate and experimental aesthetics. Surrounded and supported by like-minded creatives, Josep recently founded his own designer label Bielo, named after the estate where it originated. The eponymous brand blends the designers' refreshing look on fashion with the Puig Romeu's profound knowledge of high quality fabrics. The result is a modern and refined collection featuring variations on traditional cuts and a wide variety of textures. Josep Puig Romeu and his team rigorously experiment with inventive knitting techniques resulting in unusual structures, capable of transforming their ideas into corresponding shapes and volumes. Each collection is marked by distinctive, playful colour combinations and pattern experimentations with luxurious knits.

41 products
  • An image of the Spencer Skirt Ecru available at BassalStore, featuring a white lower section and a pink upper section. The skirt has two horizontal lime-green stripes near the top and an elastic waistband for a comfortable fit. This stylish item is brought to you by Bielo.
    An image of the Spencer Skirt Ecru available at BassalStore, featuring a white lower section and a pink upper section. The skirt has two horizontal lime-green stripes near the top and an elastic waistband for a comfortable fit. This stylish item is brought to you by Bielo.
    Bielo
    €335,00
  • A long-sleeve, white, semi-sheer top with pink and light green accents around the neckline and chest area. The neckline features a small orange label with black text. This minimalist design exudes casual style—perfect for a day out in Barcelona or browsing your favorite store. The Bari Sweater Ecru by Bielo is an ideal choice for such versatile occasions.
    A long-sleeve, white, semi-sheer top with pink and light green accents around the neckline and chest area. The neckline features a small orange label with black text. This minimalist design exudes casual style—perfect for a day out in Barcelona or browsing your favorite store. The Bari Sweater Ecru by Bielo is an ideal choice for such versatile occasions.
    Bielo
    €375,00
  • A short-sleeve sweater with a pastel argyle pattern featuring diamond shapes in light yellow and blue on a beige background. The Jes Sweater Peach by Bielo, available at Bassalstore in Barcelona, has light pink ribbed cuffs at the sleeves, neckline, and hem.
    A short-sleeve sweater with a pastel argyle pattern featuring diamond shapes in light yellow and blue on a beige background. The Jes Sweater Peach by Bielo, available at Bassalstore in Barcelona, has light pink ribbed cuffs at the sleeves, neckline, and hem.
    Bielo
    €320,00
  • A wide-sleeve, knitted Keya Sweater Lavender from Bielo in a light purple color with a loose fit. The design features horizontal ribbed patterns and slight, rounded neck detailing. The hem and sleeve edges have subtle, dark purple accents. The top is laid flat on a white background.
    A wide-sleeve, knitted Keya Sweater Lavender from Bielo in a light purple color with a loose fit. The design features horizontal ribbed patterns and slight, rounded neck detailing. The hem and sleeve edges have subtle, dark purple accents. The top is laid flat on a white background.
    Bielo
    €290,00
  • A Keya Sweater Yellow from Bielo with wide, short sleeves and a mock neck. The sweater features a loose, casual fit and a textured pattern. It is laid flat against a plain, white background.
    A Keya Sweater Yellow from Bielo with wide, short sleeves and a mock neck. The sweater features a loose, casual fit and a textured pattern. It is laid flat against a plain, white background.
    Bielo
    €290,00
  • Beige, full-sleeve, crew-neck **Wist Sweater Cream** from **Bielo** laid flat on a white background. The sweater is plain with no visible patterns or designs. Discover timeless elegance with this essential piece from your favorite Barcelona-based store.
    Beige, full-sleeve, crew-neck **Wist Sweater Cream** from **Bielo** laid flat on a white background. The sweater is plain with no visible patterns or designs. Discover timeless elegance with this essential piece from your favorite Barcelona-based store.
    Bielo
    €310,00
  • A sleeveless, ribbed-knit beige top with a high, rounded neckline. The Matte Top Cream from Bielo extends to a mid-length and has a simplistic, minimalistic design. The background is plain white.
    A sleeveless, ribbed-knit beige top with a high, rounded neckline. The Matte Top Cream from Bielo extends to a mid-length and has a simplistic, minimalistic design. The background is plain white.
    Bielo
    €280,00
  • A dark gray, long-sleeved Marga Cardigan Blue by Bielo is laid flat against a white background. The cardigan, available at Bassalstore in Barcelona, features a round neckline, a button-up front with white buttons, and ribbed cuffs and hem.
    A dark gray, long-sleeved Marga Cardigan Blue by Bielo is laid flat against a white background. The cardigan, available at Bassalstore in Barcelona, features a round neckline, a button-up front with white buttons, and ribbed cuffs and hem.
    Bielo
    €310,00
  • A Bielo Marga Cardigan Stone with a round neckline and button-up front. It features a simple, classic design with ribbed cuffs and hem. The material appears soft and lightweight, suitable for layering, and can be found at bassalstore in Barcelona.
    A Bielo Marga Cardigan Stone with a round neckline and button-up front. It features a simple, classic design with ribbed cuffs and hem. The material appears soft and lightweight, suitable for layering, and can be found at bassalstore in Barcelona.
    Bielo
    €310,00
  • A person stands facing forward, dressed in a sleeveless, ribbed, cream-colored top and matching Lec Pants Ecru by Bielo with a slight flare. They have their hands by their sides and are wearing black shoes. The minimalist elegance of the outfit evokes the chic style reminiscent of Barcelona's fashion scene.
    A person stands facing forward, dressed in a sleeveless, ribbed, cream-colored top and matching Lec Pants Ecru by Bielo with a slight flare. They have their hands by their sides and are wearing black shoes. The minimalist elegance of the outfit evokes the chic style reminiscent of Barcelona's fashion scene.
    Bielo
    €275,00
  • A person with an upright posture is wearing a beige knit tank top and matching wide-leg Lec Pants Latte by Bielo. They have dark hair styled in an updo and are standing against a plain white background, embodying the chic simplicity often seen in Barcelona's fashion. The outfit appears to be simple and comfortable.
    A person with an upright posture is wearing a beige knit tank top and matching wide-leg Lec Pants Latte by Bielo. They have dark hair styled in an updo and are standing against a plain white background, embodying the chic simplicity often seen in Barcelona's fashion. The outfit appears to be simple and comfortable.
    Bielo
    €275,00
  • A Clava Top Ecru by Bielo with wide straps and a scoop neckline, available at bassalstore, displayed on a plain white background.
    A Clava Top Ecru by Bielo with wide straps and a scoop neckline, available at bassalstore, displayed on a plain white background.
    Bielo
    €220,00
  • A sleeveless, white, pleated maxi dress from Bielo hangs elegantly against a white background. The Clava Dress Ecru features a scoop neckline and a flowing, sophisticated design that exudes the charm of Barcelona.
    A sleeveless, white, pleated maxi dress from Bielo hangs elegantly against a white background. The Clava Dress Ecru features a scoop neckline and a flowing, sophisticated design that exudes the charm of Barcelona.
    Bielo
    €260,00
  • A sleeveless, floor-length beige Clava Dress Latte by Bielo with wide straps and a scoop neckline. The dress features a pleated texture, creating elegant vertical lines throughout the fabric. The overall design is simple and sophisticated, perfect for your next visit to Barcelona or shopping at Bassalstore.
    A sleeveless, floor-length beige Clava Dress Latte by Bielo with wide straps and a scoop neckline. The dress features a pleated texture, creating elegant vertical lines throughout the fabric. The overall design is simple and sophisticated, perfect for your next visit to Barcelona or shopping at Bassalstore.
    Bielo
    €260,00
  • A light gray, sleeveless, button-up knit vest is shown against a white background. The vest has a round neckline and features a series of buttons down the front. The label inside the collar reads "Bielo," exclusively available at Bassalstore in Barcelona.
    A light gray, sleeveless, button-up knit vest is shown against a white background. The vest has a round neckline and features a series of buttons down the front. The label inside the collar reads "Bielo," exclusively available at Bassalstore in Barcelona.
    Bielo
    €310,00
  • A Uba Vest Khaki by Bielo is displayed against a white background. Available at Bassalstore in Barcelona, the vest features a button-up front with multiple black buttons and a round neckline.
    A Uba Vest Khaki by Bielo is displayed against a white background. Available at Bassalstore in Barcelona, the vest features a button-up front with multiple black buttons and a round neckline.
    Bielo
    €310,00
  • A sleeveless, light gray baby onesie called Alet Body Grey by Bielo with a round neckline and snap closures at the bottom, available exclusively at Bassalstore. The soft, slightly textured fabric ensures comfort. The onesie is laid flat on a white background.
    A sleeveless, light gray baby onesie called Alet Body Grey by Bielo with a round neckline and snap closures at the bottom, available exclusively at Bassalstore. The soft, slightly textured fabric ensures comfort. The onesie is laid flat on a white background.
    Bielo
    €180,00
  • A sleeveless, navy blue bodysuit with a high neckline and textured fabric details on the torso and sides, available at Bassalstore in Barcelona. The Alet Body Navy by Bielo features a fitted design and a snap closure at the crotch.
    A sleeveless, navy blue bodysuit with a high neckline and textured fabric details on the torso and sides, available at Bassalstore in Barcelona. The Alet Body Navy by Bielo features a fitted design and a snap closure at the crotch.
    Bielo
    €180,00
  • A person is standing against a white background wearing a blue textured jacket, a Rai Dress Navy by Bielo, gray gloves, gray knee-high socks, black boots, and a unique hat with orange ear flaps that cover the sides of their face. They are facing forward with a neutral expression, looking like they just stepped out of an exclusive Barcelona store.
    A person is standing against a white background wearing a blue textured jacket, a Rai Dress Navy by Bielo, gray gloves, gray knee-high socks, black boots, and a unique hat with orange ear flaps that cover the sides of their face. They are facing forward with a neutral expression, looking like they just stepped out of an exclusive Barcelona store.
    Bielo
    €220,00
  • A person with short hair stands facing forward on a plain white background. They are dressed in a form-fitting, long-sleeved, light gray Rai Dress Grey from Bielo, with large gray mittens covering their hands, yellow leg warmers, and black ankle boots.
    A person with short hair stands facing forward on a plain white background. They are dressed in a form-fitting, long-sleeved, light gray Rai Dress Grey from Bielo, with large gray mittens covering their hands, yellow leg warmers, and black ankle boots.
    Bielo
    €220,00
  • A brown, knitted bandana with a folded and tied design, featuring subtle, decorative eyelet patterns. The fabric has a soft texture, and the bandana is displayed on a plain, light background. Find this unique piece at our bassalstore in Barcelona, the Tar Mini Scarf Taupe by Bielo.
    Bielo
    €165,00
  • A white Tar Mini Scarf Ecru folded into a triangle lies on a white background. The scarf, available at Bassalstore Barcelona, has a simple, clean design and appears to be made of cotton or a similar fabric.
    A white Tar Mini Scarf Ecru folded into a triangle lies on a white background. The scarf, available at Bassalstore Barcelona, has a simple, clean design and appears to be made of cotton or a similar fabric.
    Bielo
    €165,00
  • A knee-length blue skirt with an abstract design featuring orange patches and white star-like patterns, creating a visually dynamic galaxy-inspired look. The texture appears fuzzy, giving it a cozy and unique feel. The Galaxy Skirt Blue by Bielo is available at BassalStore in Barcelona for those seeking distinctive style.
    A knee-length blue skirt with an abstract design featuring orange patches and white star-like patterns, creating a visually dynamic galaxy-inspired look. The texture appears fuzzy, giving it a cozy and unique feel. The Galaxy Skirt Blue by Bielo is available at BassalStore in Barcelona for those seeking distinctive style.
    Bielo
    €300,00
  • A Bielo Galaxy Skirt Navy, featuring a galaxy-inspired design with blues, oranges, and whites representing stars and cosmic dust on a dark blue background – available exclusively at Bassalstore in Barcelona.
    A Bielo Galaxy Skirt Navy, featuring a galaxy-inspired design with blues, oranges, and whites representing stars and cosmic dust on a dark blue background – available exclusively at Bassalstore in Barcelona.
    Bielo
    €300,00