“I like clothing not fashion,” says Nick Wakeman, founder and creative director of Studio Nicholson which launched in 2010. Wakeman has ploughed her 20+ years of fashion design industry experience into building a no-nonsense clothing brand that revolves around a fabric-first approach. “The idea for Studio Nicholson lies in making every day and commonplace garments exceptionally beautiful and flawlessly modern,” she says. “I am infatuated with the idea of the ordinary in place of any kind of fantasy.”

Wakeman’s obsession with perfecting the classics, reinvigorating them, reimagining their details and modernising them has been central to building up a robust and gutsy wardrobe. “I like purposeful,” says Wakeman. “I never want fuss,” she smiles. The first collection was influenced by her own wardrobe of shirts, jeans and men’s tailored jackets.